Online Casino Reviews – What We Look For
Every online casino featured on Ken Slots is rigorously tested by expert reviewers with decades of experience in online and land-based casinos. All our online casinos are judged on what we consider to be the 4 main criteria that online slot players look for. Of course, this is subjective.
Trust and Fairness, Bonuses and Promotions, Games and Software and Customer Support. If each of these requirements is met then you know that you can register and play at that casino with complete confidence.
Ken Slots 5 Star Review System
In order to bring you the Best Online Casinos 2020, I test-drive each and every casino featured on this site. I do so in an impartial way, if any casino or lottery has significant failings, I will make sure that you know about them. Conversely, if they’re great, I will sing their names from the rooftops! Product reviews are structured to give you as much information as you require to make an informed decision about your next casino/lottery partner. I try (and hopefully succeed) to do this in a concise and entertaining way.
Online casino and lottery operators are rated using a simple 5-star system. Why 5 stars? Because often you may come across a casino or lottery comparison site using a percentage system. I believe that to be way too difficult to quantify. Is there any significant difference, for example, between one online casino rated at 95% and another rated at 85%. The answer, of course, is, No. It would be extremely difficult for any casino player to understand where that 10% difference is coming from. I prefer to keep my rating system easy, logical and straight forward. Online casinos or lottery operators are either Good, Average or Meh!
I use four main criteria when deciding upon my ratings…
- Casinos that Ken Slots promotes score highly for Trust & Fairness and all are regularly audited
- Ken Slots brings you the very best Bonuses & Promotions from the worlds finest online casinos
- The best slot Games & Software with amazing features, huge jackpots and lots of excitement
- Top-class Customer Support in case you ever find yourself in need of it
Trust and Fairness
This criterion relates in part, to the license. Is the casino or lottery operator fully licensed in a recognised jurisdiction such as the UK, Malta, Alderney, Isle of Man, Sweden or Curacao? If yes, then we know that that operator has to run its business according to rules laid down by the governing body. We also know that it can be audited at any time. Other factors are the transparency and player-friendly (non-punitive) nature of the casino or lottery operators terms and conditions. The best online casinos don’t have any outrageous clauses in their T&C’s meaning they are likely to be a responsible operator.
Bonuses and Promotions
Is the welcome package enticing? Does the casino offer free spins or free lines in a lottery game? What other ongoing promotions do they run for players? Initiatives such as reload bonuses, extra spin bonuses and a VIP club all contribute to making players feel ‘special’.
Games and Software
The volume and quality of the games used by the best online casinos or lottery operator make a huge difference. For many players, the game choice is the sole reason for opening an account. Some casinos claim to offer 3000 slot game variations. Others offer only 300 slot and casino games. It is for you to decide what is more important to you. Having 3000 slot games may offer tremendous choice, but in all honesty how many players would ever play even a fraction of those games. In my opinion, it is the quality of game choice that is important.
Casinos should offer as a minimum a choice of games from at least 5 different suppliers. These should include slot games from several major suppliers such as NetEnt, Microgaming, NYX, Play ‘n’ Go, Yggdrasil or Quickspin. Offering live dealer casino games from Evolution Gaming or XPro Gaming would also be a major plus.
Customer Support
Finally, love them or loathe them, at some point in your online casino or lottery playing life you will have to contact the customer support. How you contact them is what we are concerned with here. Gone are the days (hopefully) that players could contact customer service only via email and expect an answer in 7-10 days. Nowadays the best online casinos offer a live chat service, frequently 24/7. Nearly all supply a comprehensive FAQ on their website covering most day to day issues. If they offer a dedicated telephone line in your country then you have struck gold. Other ways to contact CS may include Skype, WhatsApp and of course email.
Importance of Online Casino Reviews
It doesn’t matter whether you are new to online casino slots or an experienced player, it always helps to have some perspective. Online casino and slot games players have different views about what is important to them. Casino reviews are important because players are always looking for advice and recommendations about where they should spend their time and money. The best way to do this is through shared experience. For this reason, Ken Slots casino reviews give you only those details that are important when making your decision, and not the ones that aren’t.
Making Use of Online Casino Reviews
There are so many great online casino products out there right now, that determining the Best Online Casinos 2020 is a tough call. Certainly, in 2020, in terms of choice, online casino slots players have never had it so good. Of course we all different. What may be right for one slot player is of little significance to another. Having been in the industry myself, I place a high priority on excellent customer service. For you, it may be the speedy withdrawals or top bonus offers that attracts you.
Trying to find the best online casinos on the internet is a bit like buying a suit. Ultimately, what you are looking for is a good fit. One that you feel comfortable using, and that you will be happy to come back to again and again and again. You also need to be prepared to try a few out. Take time to look around and see what is on offer. Because the feeling you get when you walk out of the shop with that suit carrier in your arms should be the same one you have when you discover a truly enjoyable casino.
Either way, I have put a lot of time and effort into bringing you, what I believe, are the best online casinos of 2020. Nothing has been left to chance. You will find the best welcome bonus offers, incredible free spins bonuses, super reload bonuses, cash-back offers, no deposit bonuses and much more. At Ken Slots we have the finest online casino bonuses, at the best online casinos that are right for you. Take your time, acquaint yourself with the site, discover for yourself the best online casinos, slot games, incredible live dealer casino experiences and more FREE spins than you will ever need.
Read the Casino Reviews Carefully
We advise you to always read the reviews carefully before deciding for yourself whether a particular casino has what you are looking for. For example; one casino may score very highly in the trust ratings but have a small selection of slot games or an unattractive welcome bonus. This would result in a lower overall rating, but if trust and fairness are high in your list of priorities, but you are not so bothered about the welcome bonus, then this should influence your decision.
It is important to note that Ken is very selective about the casinos that he lists on this site. Only casinos with whom he has already built up a high level of trust are featured here. As such the quality of the casinos on Ken’s Slot Club is generally higher than on other less selective review sites.
Fewer Stars Does Not Necessarily Indicate Poor Quality
One question that is frequently asked is “does a one or two-star review mean that the casino is a poor choice?” The answer to this is ‘not necessarily’. A five-star review, for sure, is a good indicator of quality. Fewer stars certainly point to the fact that, in the opinion of our expert reviewers, another casino may have shortcomings in one or more areas. However, that does not mean that that particular casino is not worth your time and money.
4 Things to Look For When Choosing a Casino
The thing about online casinos, as opposed to the land-based versions, is that you have so much more information about what they have to offer before you ‘walk through the door’. The best online casinos 2020 also spend a lot of time and effort to make the site as attractive as possible. Bright colours, tremendous graphics and an enticing welcome bonus all contribute to helping you make your decision.
Should you be swayed by the fancy graphics and the bright lights though? Well, sometimes yes. Design is an important factor. An online casino’s appearance is a key indicator as to the type of experience you can expect. If an operator has put a lot of effort into making their site attractive, it is likely that they have put the same effort into other important areas of the site. It isn’t the only thing you need to consider though. Here are a few other things you may want to consider…
- Attractive Bonuses & Promotions. Let’s be honest an enticing welcome bonus is a key reason why many people register an account at any casino. Does this casino have a 100% welcome bonus? Do they offer FREE spins? What other ongoing promotions can they offer? It is a competitive world for online casinos, you want to consider taking advantage.
- Recognised Gambling Licence. This is a total no-brainer really but always look to see if the casino you choose has a valid online gambling licence. You will find this information at the foot of the casino homepage. I have listed all the world’s major gambling authorities below.
- Choice of Games. Everybody likes to have options. Casino slot players are no different. Look for a casino that has as a minimum 300+ slot games. This amount of games means that the casino will have longevity and your enjoyment will be high. If the casino offers other games that you may be interested in such as a live dealer casino, sports betting, lottery, or bingo then that is a bonus.
- Look for Recommendations. In this era of influencer marketing, many people rely on 3rd party recommendations. Check for online reviews (such as Ken’s) and read comments by other players if available. It is important to note when reading the comments, that a good/bad experience by one player is no indicator that you will have a similar experience. It can help to establish an overall trend though.
Lottery operators too should be looking to offer lotto players as much of a choice as possible. Restrictions in the UK means that not every operator is able to offer National Lottery games. However, a minimum of 15-20 games should really be offered to give players a reasonable choice. Games such as US Powerball and Megamillions, as well as major European lottery games, Euromillions, SuperEnalotto, 6Aus49 and the Spanish raffles, are essential offerings for lottery providers. Serious ‘brownie’ points can be had by any operator offering lottery syndicate games or scratchcards as part of their portfolio.
